2nd place McKinsey Hackathon
Created an app within 24 hours that gamifies community engagement and raises awareness for Central Park Conservancy
A photo with the top 4 teams from the McKinsey Digital Hackathon
Central Park Conservancy was looking for a way to increase brand awareness and revenue through a gamification-based digital solution.
Our team spent 24 hours empathizing with both CPC and Central Park visitors, defining our scope and user goals, ideating and prioritizing potential solutions, and creating both a high-fidelity Figma version and a coded version of our final solution. The entire experience was incredibly rewarding and has left a lasting impact on my growth as a designer!
